Social media marketing involves the use of online social media tools—such as Facebook, Twitter, and Linked In—to reach consumers in innovative ways. The paper aims to examine the development of competitive advantage in Facebook, Twitter and other social media for brand awareness. The paper describes a dynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide. The paper also describe the principles of social media marketing by explaining the social media phenomenon, detailing how to create and capture value with social media, and discussing the process of formulating a social media marketing strategy.
Social Media Marketing, Marketing Stratergy
