Competitive advantages of facebook in brand awareness

The paper aims to examine the development of competitive advantage in Facebook for brand awareness. The paper describes adynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide. Facebook participants may use their online profile to interact with people they already know offline or to meetnew people with whom they may share common experiences, photos, comments participation in online groupsassociated with brands Ellison, Steinfield.

This engagement brings interaction with brands and peopleexperience the brands with the use of social media and the possibility to add friends from their social network to thebrand's network. This paper provide elements that need to be taken into consideration so that companies’ economicinvestment on social media and Facebook can be effective bringing together the tank of benefits of social media as well as element that may hold consumers back from the communication campaigns of social media. Zuckerberg appears to recognize that the Facebook brand as a single monolithic entry point cannot be everything social to all people. Users have different needs, and those needs will be served separately branded products to deliver different experiences and attract and retain varied customer segments.. The strategic bet here is that a single customer interface is not necessary to maintain or even strengthen Facebook's technological lead and infrastructure scale. You can have several customer brands and interfaces and still enjoy these back-end advantages.