Relationship marketing through social networking sites

Relationship marketing is mainly concerned with focusing on long-term relationships with customers, competitors, and other important influence markets. Relationship marketing is all about keeping the customer for the long-term; In his the life time value to the customer has to offer. Relationship marketing means reaching out to your customer base and keeping them engaged not only with your products and services, but through your online content and community

Traditional firms have established strategies to encourage customers to visit their stores again and again. With the rapid increase in online purchases, businesses have been forced to their products and services through the internet. Online websites create new challenges when it comes to relationship marketing, especially as when click of a button move a consumer to competitor websites.