Assistant Professor, Guru Nanak National College, Doraha, India
Online published on 11 July, 2017.
E-marketing is a traditional marketing using information technology but with some twists. It includes, such techniques as tale marketing, e-mail marketing. E-mail is the number one activity of internet users which is why e-mail can be such an effective marketing tool. The success of e-mail marketing depends upon responses come and how often they are received. Using an e-mail program like constant contact to help you buld send and track e-mail newsletters is an extremely important part of marketing effectively.
E-marketing, Traditional Marketing, Information Technology