Asian Journal of Multidimensional Research (AJMR)
  • Year: 2016
  • Volume: 5
  • Issue: 4

E-mail marketing: A real dialogue with customer

  • Author:
  • Gurjinder Kaur
  • Total Page Count: 5
  • Page Number: 267 to 271

Assistant Professor, Guru Nanak National College, Doraha, India

Online published on 11 July, 2017.

Abstract

E-marketing is a traditional marketing using information technology but with some twists. It includes, such techniques as tale marketing, e-mail marketing. E-mail is the number one activity of internet users which is why e-mail can be such an effective marketing tool. The success of e-mail marketing depends upon responses come and how often they are received. Using an e-mail program like constant contact to help you buld send and track e-mail newsletters is an extremely important part of marketing effectively.

Keywords

E-marketing, Traditional Marketing, Information Technology