Assistant Professor, D D Jain College for Women, Ludhiana, India
Online published on 11 July, 2017.
Today's customers face a growing range of choices in the products and services they can buy. They are making their choice on the basis of their perceptions of quality, Service and value. Companies need to understand the need of determinants of Customer value and satisfaction otherwise they cannot attain a foothold in ever slippery market. Not only creation of new customers but also retention of old customers is vital step to profit maximization.
