Relationship marketing through social networking sites

Relationship marketing is a marketing approach that acknowledges the importance of both the buyer and the seller in the marketing process. The core concept is to build long-term relationships with customers. Relationship marketing views marketing as an exchange where both buyers and sellers help shape the direction and outcome of the product that will be offered to the market. Instead of treating marketing as merely selling a product to passive potential buyers, relationship marketing argues that you need to encompass many more activities and parties in the marketing process, including consumers. Marketing doesn't end after the customer purchases the product; rather, attempt to obtain important feedback from your customers and build a continuous relationship through related products and services. Social media marketing (SMM) is a form of internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management.with the increased popularity of websites such as twitter, face book, MySpace, LinkedIn, and YouTube. Advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product's-relationship marketing tools are adopted in today era for building relationship with existing and prospective buyers.