Student, Khalsa College for Women, Ludhiana, India
Online published on 11 July, 2017.
Social media is a tool for sharing and discussing information. It can be described as a kind of online media which encourages every member for feedback and contribution. It is a social instrument of two way communication facilitating the sharing of information between users within a defined network via web 2.0(O'Reilly, 2005). It involves online activities in which the user contributes to content creation.
Social media, Marketing
