Competitve advantage through facebook

With increasingly fierce competition, the whole market is full of similar products; consumers are increasingly indistinguishable from the difference between them. For companies, it would be difficult to earn extra profits above the average level if they cannot guarantee the uniqueness of its own products. So this paper accentuates the competitive advantage through social networking sites like Facebook which gives a whip hand to the companies over its adversaries.

In brief, the paper will also focus on each of five factors and will later focus on how business can use technology and the concept of social networking sites to gain competitive advantage. The research will shed light on the benefits of Facebook in gaining competitive advantage and the benefits that both the business and the society derive from it.

The paper will also encompass the objective of a firm to opt for competitive advantage through Facebook and the effect that it has on the market share of the company. A detailed study is done on not only the benefits but also the limitations of competitive advantage through Facebook.