A study on the perception towards lifeinsurance amoug government employees in Calicut city

Though insurance industry play a major role in the development of the country the level of awareness regarding insurance policy among policy holders is not well understand. The study tries to understand the awareness of the people Insurance is a contract in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. Insurance is concerned with the equitable transfer of the risk of a loss from one entity to another, in exchange for a premium, and can be thought of as a guaranteed small loss to prevent a large possibly devastating loss. The present study is an attempt to analyze the perception towards life insurance among Government employees. The objectives of the study is to find out the motivating factor to take up life insurance policy, to know the most selected plan of life insurance, to examine the awareness level of government employees in relation with insurance policies. The paper also examines the various motivating factors that influence while taking insurance policy. The paper has been prepared with help of primary and secondary data. The primary data collected from 50 policy holders in Calicut city through a structured questionnaire.