Customers attitude towars retail outlets a study in Nellore City, Andhra Pradesh

Consumer attitude has always played an important role in shaping market trends and has thus influenced evolution of organized retailing in India. However, after reaching a specific stage of development, organized retailing has also stated influencing the way the consumer look at the market, not only in terms of choices of products and services, but also in terms of the overall shopping experience. The study is based on 1000 sample respondents, who are the customers of selected retail outlets in Nellore city. The enhanced shopping experience, hygienic environment and value added services rendered by the organized retail store have raised the expectations of those consumers whoever frequented to traditional stores. The study aimed to unfold and evaluate customer buying practices, shopping priorities and experiences in shopping during their visit to organized retail outlets. This research also includes how to examine the factors affecting the customers’ attitude, satisfaction and loyalty towards organized retail formats. The findings of this study reveals that the store has modern equipment and pictures, attractive and convenient public area, physical facilities, operating hours and safety in transactions have significant effect on customer attitude. Frequency of the customer's visit, attachment with the store and intention of the customer to be loyal and customer's references to others also play a vital role on the customer's loyalty towards the organized retail formats.