The present paper deals with the representation of women in Hindi cinema. It focuses on the representational mode of Bollywood and looks at it from global perspectives. The paper traces the representation of women in Indian cinema in the millennium age. Moreover, it also looks at the representation of women from the lens of gender in cinema. This paper has traced the stereotyping of women characters and also recorded the social change in portrayal over the period of time and its perspective on Bollywood. It has traced down the example of changing pattern of costumes in cinema and how it has affected the portrayal of women. Today sexualized imagery works as powerful source in advertisements. This present paper through qualitative research methods has analysed how the changing pattern of costumes has affected the sexual imagery of Women and, how women's sexuality is used to enhance their viewership. Today portrayal of women in cinema depends on what the director needs to show in other words as said in Dirty Picture movie “Entertainment, entertainment and entertainment”. The feminist approach to cinema asks few remarkable questions like how women are represented in Indian cinema, how the woman's character is positioned in relation to the male character and role of women filmmakers in depicting women's issues on Indian screen.
Representation, Women, Bollywood, Globalization and Advertisements
