Asian Journal of Multidimensional Research (AJMR)

The technology has changed the life of the people a lot nowadays. With the advent of technology people can travel abroad within little duration. The foreign counties are much ahead of us in every aspect like technology, cleanness, modernization, machinery, etc. When the residents of foreign country visit our country they found that everywhere there is dirtiness, pollution which leads to diseases. As India has rich heritage but in term of cleanness we are lacking. People used to write their names on the national buildings, monuments, etc. In the view of all these points the Prime Minister Shri Narendra modi felt that there is need to make people aware about the importance of cleanness which is mandatory for our growth. Growth of nation involves growth of individual, children, society etc. The present paper focus upon the national campaign “Swatch Bharat”. The role played by social media in order to spread these types of national campaign to the common man. Also to have insight about the reaction of various companies upon these types of campaigns. We can get easily connected with the people sitting far away from us. Globalization when mixed with the technology brings new things. The concept gets more boosts with the technology advancement.