A study on the outing patterns & food habits of people of Ludhiana city

Food industry has seen a dramatic rise in the Indian industry in last few years. With the change in time, with the growth of economy, with the increase in per capita income of country, outing and outside food gained prominence in India than the traditional Indian food. The growth of outing and eating out habits is influenced by various factors such as good economic conditions in last few years, changing lifestyles, less time for preparing food at home by women, innovations by restaurants, variety of choice of food. The study below aims to contribute to the research limited to area of Ludhiana city about the outing patterns and eating out habits of the residents. The focus of study is on number of time they prefer eating out, type of food they prefer, and reasons behind their choices. The study reveals that trend has changed and spending power of people of Ludhiana city has increased. They prefer to spend their weekends with family at some fine dine restaurants or some food joints or MNCs food chains depending upon their spending power, changing lifestyle, taste and preferences.