Impact of advertisement on consumer buying behaviour with reference to Fast Moving Consumer Goods (FMCG)

Present research paper is focusing on the impact of advertising on consumer buying behaviour with reference to FMCG. Brand image, persuasiveness, and celebrity endorsement in the advertising are the key factor, which raise the consumer's intentions toward the product and buying behaviours. In the present era consumers are the king of the market. Without consumer no business organisation can run. All the activities of the business concerns end with the consumers and consumer satisfaction. The primary data of the study is collected through questionnaires. And the secondary data was collected from internet, journals and business magazines. A sample of 100 respondents was taken. The study explores that a creative and well executed advertisement has always a great impact on the buying trends and the purchasing behaviours of the consumers. At the same time quality of the of the product and price are also included with their strong impact on buying behaviour of consumer. Therefore the study conclude that the positive impact of all these factors on buying behaviour of consumers towards brand which helps in promotion of the advertising product and changes the buying behaviour towards buying intentions.