*Assistant Professor, P.G. Department of Commerce& Management, Kamla Lohtia S. D. College, Ludhiana, Punjab, India
**Student, MEFB Sem-IV, Kamla Lohtia S. D. College, Ludhiana, Punjab, India
Online published on 11 July, 2017.
End of Season Sales is one of the most effective marketing strategies used these days to promote sales. The purpose of the study is to examine the behavior of the consumers towards the End of Season Sales in Ludhiana city. In past recent years, numerous End of Season Sales are conducted increasingly at the end of every season to clear out the unsold stock and promote sales. A total of 100 respondents were surveyed during the past 2 months in Ludhiana City. The findings of this study would certainly lend a hand to the consumers as well as marketers to promote sales through End of Season Sales technique.
End of Season Sales, Consumer Behavior, Sales Promotion technique, Stock clearance
