Impact of advertisement&cost consciousness on online shoppers buying behaviour with reference to demand for online consumer products& services in India

The study examine the effects of advertising and Price on consumer buying behaviour considering demand for consumer products by online consumers in India. According to this paper most of the online consumers buying behaviour highly affected by the advertising and Price does influence expenses incurred on consumer products but much influence on the purchase of consumer products results from one's price of the product, promotional activates used, income or pocket money available, and other factors like the brand and other people's recommendation concerning the product. If we understand how consumers think while selecting a particular product, then marketer can decide a better framework to attract more and more consumers through his product offering. Price sensitivityhelpfulfor manufacturers tostudy the consumer behavior and assists them in making good decisions about online goods and services. The level of pricesensitivity varies depending on types of goods and services and online shopper's behavior. Advertisementalso play most important role for long survival and growth of the business organization, it's the only way with which you can change the perception of the product in online shoppers mind. It is actually a type of planned communication which is helpful to convincethe online shoppers to purchase the product and services offered by the business firm.