The purpose of this research is to analysesome important factors which affect the success of an entrepreneurial venture. This study has been conducted with 250 first generation entrepreneurs of Southern Rajasthan whose ventures are operational. The survey instrument is a structured questionnaire and data analysis has been performed using SPSS 20. The results of this study indicate that there is a significant change in the perception about factors which affect the success of entrepreneurial ventures. They are becoming a judicious mix of financial as well as social perspectives. Sense of social responsibility, along with growth of venture, steadily growing profit and tendency to expand the horizon, can also be included as factors which impact the success of entrepreneurial ventures. However, the researcher must accept these challenges for the welfare of the society; therefore, exploration of entrepreneurial success factors in a developing economy becomes very important and worthwhile. The success should bear some social responsibility too; therefore growth, profit and expansion of the empire must and should go hand in hand with societal development.
Entrepreneurship, Entrepreneurial Venture, Factors, Success, Southern Rajasthan
