Opportunities and prospects for the rubber product distributors-an empirical study

The rubber plantation sector in India produces over 630 hundred thousand tonnes of natural rubber and there is a projected production of more than one million tonnes in near future. This has helped in the radical and rapid growth of the Indian rubber industry. This prospect of growth is further enhanced by a boom in the vehicle industry, improved living standard of the people and rapid overall industrialization. The per capita consumption of rubber in India is only 800 grams compared to 12 to 14 kilos in Japan, USA and Europe. So far as consumption of rubber product is concerned, India is far from attaining saturation level. This is another factor leading to tremendous growth prospects of the industry in the year to come. In this paper an attempt has been made to identify the respondent‘s opinion on opportunities for future prospects of distributors that leads to the growth of rubber industry.