Explore customer's preference for e-banking services in Coimbatore City

Today, banking industry is going through a period of intense change, where global trends are affecting the banking business-increasing competition, liberalization, rising customer expectations, shrinking spreads, increasing disintermediation, competitive pricing and possibility of macro-volatility. Information technology has introduced new business paradigms and is increasingly playing a significant role in improving services in the banking industry. Therefore, the study throws lights on to the socio-economic profile of the respondents using ebanking services and to determine the factors that influence customer's preferences on e-banking services. The data was collected from 450 customers from Coimbatore city during the period June 2016-November 2016. Besides averages and percentages, techniques like Kruskal-Wallis H test and factor analysis was used to analyse the data. The study found that major reasons for preferring e-banking services were security, privacy, liquidity and possibility for fund transferring from all three types of banks customers.