Quality of services in life insurance sector: A comparative study of perceptions and expectations of policyholders

With the development of the information technology and more educated, informed and more aware customer had toughened the competition for the companies operating in the market. This can be more noticeable in the life insurance sector of India. The success of life insurance companies depends upon the quality of service they deliver to their customers. Life insurance companies must know the level of service quality at which they are operating from the customer‘s point of view. So they can focus on the inculcating such strategies and policies in their vision so as to enhance and improve their service quality for achieving competitive advantage in the market. The present paper focused on studying gap of service quality in regard to factors of service quality in life insurance sector.