Digital payment services: A move in the way of cashless economy

The demonetization resulted in tremendous growth in digital payments. With the government initiative such as Digital India and increased use of mobile and internet are means to exponential growth in use of digital payment. This transformation towards digital payments benefits in more transparency in transactions which empowers the country‘s economy. In recent days many changes took place in the payment system like digital wallets, UPI and BHIM apps for smooth shift to digital payments. Electronic Mechanism is a symbiotic assimilation of communication, data management and security capabilities to allow business application within different organizations to automatically exchange information through E-Channels. E-Marketing has been redefined by the dynamics of internet. The ease of using, efficiency increasing and quickness has bought the national and international presence of people towards each other. With the coming of E-Channel of Banking it has created a platform for every person. The up gradation of E-Source such as Debit Cards, Credit Cards, Smart Cards, ATM‘s has linked the customer‘s orientation with each other with increased efficiency. The objective of this research paper is to study the positive impact that Digitization of payment system. This study aims to analyze the knowledge of E-Marketing & E-Banking in Ludhiana district.