*Research Scholar, IMSAR, MDU, Rohtak, Haryana, India. Email id: aamitnaru@gmail.com
**Professor & Head, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India Email id: virenderk_kaushik@rediffmail.com
***Assistant Professor, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India Email id: samridhi.tanwar@gmail.com
Online published on 18 December, 2018.
India is rated as the world's second-largest telecommunications market with a subscriber base of 1.20 billion. The Indian mobile economy is growing rapidly and will contribute substantially to India's Gross Domestic Product (GDP). The present study is to find out customers perception towards marketing practices of telecom companies and ascertain the association of factors affecting customer's perception towards services offered by telecom companies with selected demographic variables.
Marketing, Telecom, Customers, Marketing Practices, TRAI
