Consumer preference on organic food products: A review

The paper gives an overview of recent studies investigating the consumer preferences about organic foods. It seems that perception or preferences towards organic foods. Rapid urbanization & growing consumers concern for food safety, health & environment in recent times has resulted in a new tide in consumption of organic foods. Many recent researches have studied about the awareness & consumption pattern of organic foods & concluded that it is significantly higher in developed countries then developing ones. The health benefits of organic foods products are well known & this has increased the demand for organic products within the country. In countries like India where organic food markets are still in the nascent phase of its growth, the level of awareness & acceptance is relatively low. The study aims at understand the consumer preference of organic food related to pricing & quality and existence a relationship among them therefore a content analysis carryout in this paper.