1Research Scholar, Department of Management Studies, National Institute of Technology, Durgapur, West Bengal, India, Email id: sukantamaji@gmail.com
2Associate Professor, Department of Management Studies, National Institute of Technology, Durgapur, West Bengal, India. Email id: math_gb@yahoo.co.in
Online published on 10 May, 2018.
In view of rising interest in pre-owned cars among young consumers in emerging markets like India, this study is an effort to develop a pre-owned car purchase motivation scale in the Indian context. The aim of this article is to complete the preliminary stage of scale purification to attain advanced final stage goal to develop a conceptually integrated, valid and reliable scale. In-depth analysis of prior literature followed by qualitative study generated initial 78 items spared across 15 dimensions. A survey is conducted with 162 respondents. Two-stage exploratory factor analysis (EFA) followed by reliability analysis is performed for scale purification. To get an idea of the factors for the final survey the second round of EFA is performed. Resulted analysis extracted three relevant latent factors with high factor loadings and recommended reliability value. This study finally identified 21 relevant attributes for the final survey from initial 78 items considering dimensions.
Exploratory Factor Analysis, Motivation Scale, Pre-Owned Car, Reliability Analysis, Scale Purification
