Satisfaction level of businessmen with franchisee arrangement in Jammu region

Franchisee business is quite new in Jammu region with most of the big brands entering market of Jammu and Kashmir for the first time having mixed responses. As Jammu region is slowly becoming more cosmopolitan, consumers are welcoming these brands in retail, food etc. sectors which earlier were not available and they had to go to nearest cities like Ludhiana, Chandigarh and Delhi to get these products and services. As the franchisees are flourishing, it becomes imperative to study whether the owners of these franchisees are satisfied with this arrangement or not. Because their satisfaction would ensure their continuity with brands and hence serving customers. This study focuses on this question only and a survey of 25 franchisee owners of Jammu, Katra and Udhampur was done to know their satisfaction level. Tools used were descriptive and co-relation. Findings revealed significant level of satisfaction and hence continuity of franchisee arrangement.