Current scenario of bollywood films and its impact on the society and culture

The primary objective of underlying research is to study and analyse the effect that modern Indian cinema (Hindi cinema) plays on shaping the society and culture. The background for this study includes previous research published across the internet and various university publications, along with certain books covering the subject. The aim of this study is to recognize where films (Hindi cinema) are influencing the society, how social influence enters the film, and what causes filmmakers to deliver the bad cinema, what motivates them to create good cinema, and how our film industry can function for the good of the society. The research methodology followed is qualitative phenomenology, data from primary as well as secondary sources has been collected. Survey questionnaire has been employed for impact analysis on behaviour and culture. The survey has been conducted with a sample size of 1500 subjects among general public of Rohilkh and Region. The result drawn from the findings suggest drastic impact of films on society and culture, the influential impact in shaping society is both negative and positive. Conclusively, the research has established or highlighted the current role of cinema, and the probable path that if followed could help achieve the societal and cultural goals of Indian society.