Assistant Professor, Faculty of Management & Commerce, Manipal University, Jaipur, India Email id: nishu.gupta@jaipur.manipal.edu
Online published on 4 March, 2019.
Today's world live with digitalization, nobody having time to stand in a queue. So to give customer quicker services and to compete in this world, several industries adopting digitalization in which one of them is “banking Sector”. In India too, banking sector is getting digitalized and getting collaborated with many companies to provide faster and secured services to customer. Indian banking sector is coming up with new technology so that make their presence everywhere. Several challenges is also faced by banks to get digitalized but today's generation is techno savvy and banks have to meet their expectations. This study basically talks about the growth in the online banking users of rural and urban areas and also the trends that is being followed by the banks and the scale of growth in providing that technology to the users. Indian Government has also initiated various schemes to get their people to adjoin with Indian banking digitalization campaign.
Digitalization, Banking Sector, Campaign, Schemes, Digital Innovations
