Role of iec activities with regard to generation of awareness on mg-nrega in rural punjab or (Role of media to generate awareness on mgnrega in Punjab)

The general objective of this research paper is determining the role of different modes of media in generating awareness about rural development schemes and specific objective is deciding the key role of different modes of media in generating awareness about MGNREGA. Different rural development programmes have been implemented by government to improve livelihood of rural people. To some extent such programmes have achieved success. But these development schemes could not fulfill their targets. This research paper is an attempt to find correlation between the awareness generating efforts and the awareness levels of the rural peoples regarding rural development scheme-MGNREGA.