A study on attitude of middle-class investors towards various investment avenues in Western Region

Investment forms an important part of the economy and support of earning income and appreciation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. One needs to invest and earn return on their idle resources and generate a specified sum of money for a specific goal in life and make a provision for an uncertain future. One of the important reasons why one needs to invest wisely is to meet the cost of inflation. The cost of living is simply what it cost to buy the goods and services you need to live. The sooner one starts investing the better. It is very important to analyse the attitude of Investors who they are and in which form they are investing their idle resources. This paper focuses on analysing the attitude of the Middle-class investors of western part of India and their preferences of the investment avenues. The paper highlights the behaviour patterns and preference of the investment avenues of Middle-class investors of few cities in Western Region of India. The study will help in identifying the investment options which the investors prefer and to adopt proper strategies to earn good profits by various Financial Institutions.