Is social network marketing a disruption to traditional marketing?

With the ever increasing customer base on the social media, most individuals and companies are getting attracted towards social networks and more focus is being given on activities concerned with branding, promotion and marketing on Social networks. There is a substantial increase in the users of Smartphone across the globe in accordance with cheaper data rates. Most of the people are connected through Social Networking platforms. Also there is an increase in usage of technology in day to day business operations leading to improvement in operational efficiency thereby reducing cost drastically. In order to survive in an emerging globalized world where technology plays very crucial role, businesses needs to adapt quickly to changing technological needs. The Internet and social media in particular have changed how consumers and marketers communicate. Social media, especially social networking sites, provide a virtual space for people to communicate through the Internet, which also might be an important agent of consumer socialization. Top social networking sites like Facebook, WhatsApp, Twitter, LinkedIn and many others, are being used for various usages at organizational and personal level. Due to disruptive technologies related to telecommunication and smartphones, lot of people and companies are part of social networks. Our paper tries to compare different aspects of social media platforms and their comparative analysis on number of customers, their rating, and number of reviews on different platforms. Also it tries to find out relationship between various factors and their dependency and significance on each other.