Asian Journal of Multidimensional Research (AJMR)

The field of behavioral finance is a multidisciplinary field of study which applies the theories of behavioural sciences to describe the irrational financial behavior of investors. Initially the finance field was hesitant to accept the views of psychologists who had suggested the behavioural finance model but later on financial economists also started to believe that the investors do behave irrationally. The present article focuses to highlight the existing reviews of literature to understand the preconceptions in behavioural finance. Moreover it also tries to highlight different types of relationships between human psychology and its impact ion decision making while investing in the market.