Using innovative marketing strategies in retailers

The article explores the theoretical aspects of using innovative marketing and its strategies, and the use of innovative marketing strategies for retailers that are crucial for their product and position in world markets today. The development of innovative marketing strategies in the Republic of Uzbekistan has been analyzed and the main problems have been identified. In the Republic of Uzbekistan there are plans for retail marketing to use innovative marketing strategies and proposals and recommendations on increasing the competitiveness of commercial enterprises and their effective management. If the goods have not been sold and the buyer has chosen another product and rejects this product, then the company's low cost and high productivity can not be kept in the competitive market. A number of productive work has been done to develop the trade, to further improve trade mechanisms, to develop a healthy competitive environment in the commodity market, as well as to create the conditions for increasing the efficiency of business entities’ activity and reducing costs, ensuring the competitiveness of their products. From international experiences, knowing that commercial enterprises are becoming more and more popular, they can lead to the growth of trade culture, the formation of a competitive environment, and the improvement of trade services. In conclusion, it is crucial to set up management based on contemporary management and marketing principles that provide the population of the country with essential consumer goods and expand the scale of research on scientific-theoretical, methodological and practical issues of increasing the competitiveness of businesses.