Asian Journal of Multidimensional Research (AJMR)
  • Year: 2020
  • Volume: 9
  • Issue: 10

Can work from home act as a strategic sword for the organizations during this pandemic covid 19: Special reference to different industries of India

1Asst. Professor, Amity Global Business School, Bhubaneswar, Odisha, India, Email id: sushree1973@gmail.com

2Asst. Professor, Amity Global Business School, Bhubaneswar, Odisha, India, Email id: ota.rachita@gmail.com

3Student, Amity Global Business School, Odisha, India, Email id: gayatrikumarisahu1997@gmailcom

Online published on 26 October, 2020.

Abstract

The study focuses on understanding the impact of Work from Home Strategy on the performance of firms belonging to different sectors of India. The study is a critical analysis done on the secondary data extracted from different sources. A rigorous review of literature in the area was further followed by a critical analysis of the strategies formulated by the organizations belonging to sectors like Education, Entertainment and Healthcare. The findings from the study has helped to create a clear understanding of how during this pandemic scenario, the organizations through their Work from Home Strategy have to a great extent dealt with the situation in a defensive way. Further, the study helps in identifying the different tools used to fulfill the objectives of these sectors and also the issues that affect the performance of the organizations in the identified sectors. This strategy has been able to act as sword for small to big enterprises with the help of incorporating the latest technological interventions.

Keywords

Work from Home, Strategic, Workforce, COVID-19, Global, Telecommunication Network