Asian Journal of Multidimensional Research (AJMR)
  • Year: 2020
  • Volume: 9
  • Issue: 4

A study of social networks, entrepreneurial alertness and opportunities

1Master in Marketing Managemnt, Shahed University, Tehran, Iran

2Management School, Science and Research Branch, Azad University, Tehran, Iran

3Master in Marketing Managemnt, Shahed University, Tehran, Iran

Online published on 18 May, 2020.

Abstract

Social networks are an integral part of any social entity. These networks have several dimensions, each of which has a substantial impact on entrepreneurial opportunities. The main aim of the present paper is to investigate the impact of social networks on entrepreneurial opportunities in the domain of social entreprneurship. In order to answer this question, a survey was conducted to investigate the problem in an applied way. The research population includes managers of a hundred and forty managers of social entreprneurship enterprises. In order to gather the required data, a questionnaire was designed and distributed amongst the respondents. The face validity, and reliability of the tool was confirmed (Cronbach's Aloha equal to 0.93). The results show that network ties ’strength has the most influence, and networking activities has the least influence on entrepreneurial alertness.

Keywords

Social Network, Entrepreneurial Opportunity, Social Entreprenurship