Asian Journal of Multidimensional Research (AJMR)
  • Year: 2020
  • Volume: 9
  • Issue: 7

Green opportunities of covid 19 in reference to India

Professor, Department of Business Management, University of Calcutta, India

*Email id: dr.suvasis123@rediffmail.com

Online published on 29 August, 2020.

Abstract

Covid 19 opportunities for three states of economies are different. One humbly submits that not knowing the source of Corona Virus (new) the semantics of it has not been indulged. One knows that it will stay and will become part of life and therefore economies have to develop behavioural or implementational changes to keep themselves afloat. At the same time business grows out of threats and this is true. Insurance business itself grew because of risk. The author is not coercing the configuration of the academic three categories of the economy, namely market economy, survival economy and nature's economy1. With humility having blinkers one would like to think about his own nation. Opportunity for any economy has to be seen in the perspective of three ‘P's informally referred as profit, planet and people. Thus in case of India the opportunity lies is realistic optimization of three in term of business. The mirror of all these three is ‘Sustainablity’. Nature based economies for India will have answers for all the three. Therefore, in the paper the navigational bends to achieve realistic optimizations have been stated by the author).

Keywords

Nature's Economy, Sustainability, Nature Based Business, Gross Value Added, ‘Deep Ecology’, ‘Social Ecology’, ‘Eco-Socialist’, ‘Eco-Feminist’, Demassed Market, Balanced Life, Green Product, Designed For Environment(DFE)