Effectiveness of Video Assisted Learning Programme on Knowledge regarding Complementary Feeding among Breast Feeding Mothers

A quantitative pre-experimental study was conducted with the aim to assess the effectiveness of a video-assisted learning program on knowledge regarding complementary feeding among breastfeeding mothers and also to find out the association between knowledge score and selected demographic variables in the paediatric ward of the selected hospital of Purba Medinipur, West Bengal and the conceptual framework of the study was based on King's Goal Attainment Theory. One group pre-test & post-test research design was adopted for the study and data were collected by a structured knowledge questionnaire from 80 breastfeeding mothers selected by the non-probability purposive sampling technique having children of 6-24 months of age and the children were admitted to the paediatric ward. The data was analysed by descriptive statistics with frequency and percentage distribution and inferential statistics with paired ‘t’ test and chi-square test. The study finding revealed that the mean post-test knowledge score (22.55) of breastfeeding mothers was higher than their mean pre-test knowledge scores (14.23) after administration of the video-assisted learning program, as evident from the corresponding ‘t’ value [t= 4.69, p = 0.03], which concluded that the video-assisted learning program on knowledge regarding complementary feeding was effective. The study also revealed that age, religious belief, type of family, educational qualification and economic status of breastfeeding mothers had a significant impact on knowledge score but the mother’s place of residence and occupation of parents did not have a significant impact on the knowledge score of breastfeeding mothers regarding complementary feeding. The study has implications in nursing education, practice, nursing administration, and nursing research. It was recommended that a similar study can be done on a large sample.