Department of Business Administration, National Institute of Technology, Kurukshetra
Online published on 16 March, 2012.
A home loan is a long term commitment of 15–20 years, several factors like expertise, quality of service, in-depth domain knowledge and the company's level of commitment and transparency right through, the loan procedures, the fine print, quality of services offered and safe retrieval of the title deed are critical. There are lot many banks and financial institutions through which one can easily avail of a home loan at reasonable rate of interest. From the last decade, the Government of India has been continuously trying to strengthen the housing sector by introducing various housing loan schemes for rural and urban population. The first attempt in this regard was the National Housing Policy (NHP), which was introduced in 1988. The National Housing Bank (NHB) was set up in 1988 as an apex institution for housing finance and a wholly-owned subsidiary of Reserve Bank of India (RBI). The main objective of the bank is to promote and establish the housing financial institutions in the country as well as to provide refinance facilities to housing finance corporations and scheduled commercial banks. Moreover, for the salaried section, the tax rebates on housing loans have been introduced. The purpose of this paper is to analyze the customer satisfaction regarding home loan of HDFC bank and ICICI bank. The research was carried out among 50 bank customers by using a structured questionnaire. For the purpose of analysis various statistical tools has been applied like percentage, mean score value, t-test and chi-square test.
