A Strategy to Grow Fast Through Retail Banking: A Study on IDBI Bank

IDBI bank had changed its course to a scheduled bank in 2004 from a development bank. Now it became the 17^th fastest growing company in India due to its enough focus and emphasis on retail. Some of its major initiatives are aimed at taking it on a very long term growth trajectory especially in Retail banking by attracting more retail business and achieve its goal of lowering cost of deposits and Taking the tactical move to install 100000 point of sale machines to get hold of the mass facilitating higher financial inclusion. To attract and influence the customer it has used an innovative touching advertising and multi-media campaign. With a large history of financing corporations and industries, it would not be difficult for IDBI to move on the global front in the corporate banking arena.