*Professor& Head, S. K. School of Business Management, Hemchandracharya North Gujarat University, Patan
**Assistant Professor, V.M. Patel College of Management Studies, Ganpat University, Kherva
Online published on 7 December, 2013.
The continuous advances in the internet technology have brought huge impact on business operations and have in particular brought about a paradigm shift in banking operations. Major benefits of Online Banking include for banks cost savings, and for customers convenience. To explore the factors that influence users’ acceptance of online banking information systems, quantitative research in the form of questionnaire survey will be conducted to meet the objectives of the research. The sample of survey will be customers and users of online banking system. This study determines the factors influencing the consumer's adoption of internet banking in India. Survey based questionnaire design with empirical test was carried out.
Online banking, customer's convenience, acceptance
