Customers’ perception towards post bank of India in Srivaikundam

Indian Postal department is planning to start a bank, to be tentatively called the Post Bank of India (PBI). Post Bank of India will become an additional source of revenue generation for the Department of Post, besides creating a platform for financial inclusion programme of the government. Post office customers find various difficulties while availing post office services Viz. less operating time, non availability of loan, limited withdrawal and savings etc. In order to reduce these problems the government of India plans to transform the post office into the Post Bank of India with the intention of enhancing financial inclusion. The main objectives of the study are to know the perception of post office customers towards Post Bank of India, to examine the problems faced by the post office customers and to redress the problems of post office customers. The primary data was collected from the post office customers using Interview Schedule. The total numbers of samples were 120. The present study had undertaken from December 2011 to March 2012. India Post has to concentrate some new initiatives such as ATM Service, loan availability, electronic fund transfer etc. to be more competitive. It also has to enhance its operating time to facilitate the customers. The government should take necessary steps to transform the Post Office into Post Bank of India in order to satisfy the customers.