Assistant Professor, SLPT MBA Mahila College, Amreli
Online published on 2 May, 2013.
Banking services play vital role in the development of the any economy. India is a developing country and most of the population is associated with the agricultural business and farming activity. As per Indian constitution cooperative bank helps to farmers for getting their any benefit from the government. Most of the farmers are using the co operative bank for all type of the transaction so target market is high even though these banks as well as customers are facing lots of difficulties as unavailability of core banking and in research it is found that financial strength of the bank and skill and knowledge of the employees as well as customer affect lot to adopt the core banking. Cooperative bank faces higher competition from private sector bank and public or nationalized bank. For the future growth aspect bank must have to develop the technical aspect and come under one single roof to get the advantages of advance technology and to meet the demand of the customer.
Core banking, Cooperative bank, technology