Customer's attitude toward e-banking acceptance in Keshavarzi bank of Tehran

In this paper we investigate customer's attitudes toward e-banking acceptance in KESHAVARZI bank of Tehran. The main purpose of this research is to analyzing effect of outer variables including perceived usefulness and perceived convenience on customer's behavioral orientation in e-banking acceptance. The statistical population of this study includes customers of Bank Keshavarzi branches in Tehran city. Questionnaire has been employed as data gathering tool and it is distributed among 386 member of sample using cluster sampling method. We invite managers to think about mentioned variables more profoundly and enhance efficiency in building more intention in customers toward e-banking acceptance. The results of this paper help policy makers of banking system to put strategies into action more wisely and enhance vitality of banking system and finally help to reach an efficient financial situation of the country.