The Role of Market Orientation on Financial, Economics and Insurance Indices of Insurance Companies

Market orientation is defined as a sense of pride in the organization in which all units and personnel trying in order to satisfying customer needs. Due to the continuous, rapid and increasing advancement of technology and awareness of the technologies used by the majority of customers; always the best and updated technology will be used for attracting customers and to cope with the changes, and providing ease of use for customers. Since customers have direct contact with employees and they will receive their services from them, so it is very important that employees have enough motivation and commitment to dealing with clients and keep them for company; otherwise, all the organizational strategies and investments would be in vain in the lack of motivation of employees. Each new service differs from previous services and differentiated services from competitors could be a competitive advantage to attract customers to the company and try to keep them. The more a company can act quickly and efficiently than competitors in identifying customer needs, and serves to identify customer needs and to provide it, without doubt it is enjoy the most market share and business profits.