A Survey on Ethical Behavior-Customer Services Relation (Case study: Keshavarzi Bank branches of Kermanshah, Iran)

Increasing trade rivals on business area, the current customers may be lost so easily and attraction of new ones seems quite difficult. So keeping customers in touch with organization in the form of customer service is highly considered by managers. One of the critical issues on customer service is the staff ethical manner. The current study is a practical one implemented via survey research method and the subjects are Keshavarzi Bank clients in the city of Kermanshah, the number of subjects is 108 and data collection implemented through questionnaire. Findings suggest the customer service and staff ethical manner among studied case is higher than normal and there is a meaningful relationship between customer service and staff behavior