*Associate professor, Department of Business Administration & MBA, Payame Noor University, PO Box 19395-3697, Tehran, Iran
**Assistant professor, Department of Business Administration & MBA, Payame Noor University, PO Box 19395-3697, Tehran, Iran
***M.A Student of M.B.A, Department of Management, Payam Noor University, I. R. of Iran
Online published on 11 June, 2014.
There is a fixed principle in investment culture saying that capital eludes risk and hazard and has propensity toward efficiency and profit. This is why risk-evading investors avoid investing in a place where there is risk and hazard or there is an unclear horizon for their capital and profit. This research is an attempt to investigate the risk coverage strategies in capital market and its impact on the willingness to invest. This research is a descriptive survey in approach, and an applied research in purpose. The participants of this research are all the investors of Fars Stock Exchange, a sample estimated to be 385 people. We used a self-made questionnaire including 37 questions, the reliability of which was measured by Chronbach's alpha to be 81% and the validity of which was confirmed by making use of the opinions held by some professors and experts. The collected data were analyzed by use of the SPSS software. The research results revealed confirmation of all the hypotheses (three main and 14 secondary hypotheses), and some recommendations were made at the end.
Primary market risk, secondary market risk, non-financial risk, risk coverage, the willingness to invest
