Today, banks are focusing more on customers and their satisfaction. Banks are required to give top priority in providing satisfactory and efficient service to their customers. The main objective of this study is to analyze the satisfaction level of customers towards E–banking services in Puducherry region. The sampling procedure used for this study was convenient sampling technique and the respondents were selected on a convenient basis. Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. Primary Data collected were analyzed by using frequencies, Chi Square test, Mann-Whitney U and Kruskal wallis test. The data were gathered and from the field through the questionnaires administered and they were recorded and coded into Statistical Package for Social Science (SPSS) software version 16. A survey was undertaken where respondents completed a questionnaire about their perceptions of the three e-banking services i.e. ATM, Mobile Banking and Internet Banking.
Customer Satisfaction, Banking, E-Banking
