The present study conducted identify the level of awareness and knowledge among the customer of private and public sector banks. Demographic variables have been taken into account to test awareness and knowledge of Internet Banking Services provided by banks. It is found that 63% of the respondents are partially aware about the internet banking services and 16% of them are totally unaware. It is also found that there is no significant difference in the level of awareness of Internet banking services among the customer of private and public sector banks. Further it is found that awareness of internet banking services is dependent on sum total of all the demographic variables of respondent. With education being the most important variable having impact on awareness level. Whereas Gender annual income, occupation and marital status have no relevance on the awareness of internet banking services.
Internet Banking, Demographic Variables, Awareness, Knowledge
