aMaster Student of Public Management, Arak Branch, Islamic Azad University, Arak, Iran
bAssociate Professor, Management faculty, Arak Branch, Islamic Azad University, Arak, Iran
The increasing development of second, third and fourth generation of mobile devices in the telecommunications sector is enabling the emergence of a multitude of new products and services. In our country, such as the other developing countries, have been introduced uses of mobile financial services in banking industries. Mobile banking can better serve the needs of bank customers and provide to the consumer a better quality, availability and usability. The purpose of this research is to identify various factors affecting the intention of using mobile financial services. To empirically apply the conceptual model and test the hypotheses, data are collected through a questionnaire involving 284 Mellat bank customers. The data are analyzed using structural equation modeling. The findings indicates resistance to the innovation, compatibility, Facilitating conditions and system quality have significant impacts on the intention to use mobile financial services.
Resistance, trust, Compatibility, Perceived enjoy, system quality, intention to use, mobile banking
