An investigation the influential factors on customers’ loyalty in mobile industry

Today, marketers are seeking ways and information to through it find customers loyalty. Because loyalty will reduce marketing and operating costs and increase profitability of the company. This study is aimed to review variables customer satisfaction, perceived service quality, perceived value, perceived switching cost, trust, corporate image and customer loyalty in the market of mobile subscribers. Present study according to the results, is the application of the time, cross (sectional) and according to the purpose and nature is of the group a descriptive study. The research Statistics population consisted of all mobile subscribers in the city Iran which 400 were selected. The data in this study was the 31-item questionnaire to analyze the data, and software LISREL structural equation techniques. The results showed that perceived service quality, perceived switching costs and customer loyalty and trust towards mobile operators, have positive and significant impact. But about the effect of two variables, the company's image and perceived value on customer loyalty towards mobile operators, significant effects were found.