Assessing the Effect of Electronic Trading Of Stocks Quality on Investment Decisions in Tehran Stock Exchange

The present study investigated the effects of electronic trading of stocks quality on investment decisions among investors currently in Tehran Stock Exchange. electronic trading of stocks quality with aspects of security, web design, customer service and experience of paper and Stoll (2009) as the independent variable and investment decisions have been chosen as the dependent variable. To measure the independent variable, a standard questionnaire containing 17 indicators is used. The research methodology is descriptive and correlation and sampling method is random convenient. The study population is investors in the Tehran Stock Exchange that of unlimited population 384 subjects were studied. Kolmogorov-Smirnov test for normality of data was used. To evaluate the effects of single factor variables t-test, Pearson correlation and regression analysis were used. The results obtained suggest a significant correlation between electronic trading of stocks aspect and decision-making of investors that among the aspects the quality of electronic trading stock ratio security aspect was placed in the first rank 0.858 and had the highest correlation with the Tehran Stock Exchange has been investors' decisions. Website design ratio was 0.571 placed in second, customer service ratio was 0.571 placed in the third, and ultimately experience ratio was 0.384 placed in the last one (fourth).